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Astroglide

Agency: ViTRO

ECD: Greg Bokor

CD: Robin Bartolini

AD: Matthieu Smyth

When it comes to reaching orgasm with your partner, life’s too short to fake it.

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“LIFE’S TOO SHORT TO FAKE IT” :60

NEW YORK FASHION WEEK

We launched our campaign during 2019 New York Fashion Week with wild postings and a billboard in SOHO. We also created a street team of influencers to hand out Astroglide branded “goodie bags” and invite New Yorkers to take our orgasm survey to bring attention to the orgasm gap between men and women.

WILD POSTINGS

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BILLBOARD

WEBSITE/SURVEY

We wanted to collect data about just how many people were faking it. www.ownyouro.org

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VIDEO: WOMEN ON THE STREET EVENT + STREET TEAMS

DIGITAL AND SOCIAL: INFOGRAPHIC/ORGASMS THROUGH THE AGES

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$1 OFF COUPON

BILLBOARDS AND WILD POSTINGS IN ACTION

DIGITAL BANNERS

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