Reign Total Body Fuel — JILLIAN SPIVAK

Agency: ViTRO

ECD: Oliver Duncan

AD: Matthieu Smyth

Second Copywriter: Victor Rivera

The following spot was a creative collaboration in conceptual thinking and writing.

Reign is a new performance drink made by the same company that created Monster Energy. We launched the brand by launching their social media and here are some social posts I did with super quick turnaround.

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Push through the pain, the reward is on the other side. Let us fuel your fitness journey with one of our three new flavors. 🍊 🥭 🍓 💪 #reignbodyfuel #new #flavors #orangevanilla #mango #strawberry #battleropes #treadmill #fitness #tireflips #gymmotivation #yourreignyourrules

A post shared by Reign Body Fuel (@reignbodyfuel) on Nov 18, 2019 at 12:50pm PST

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Explosive flavor to give you a blast of energy 💥 #fitness #workout #gym #reignbodyfuel #flavor #lemon #watermelon #peach #reign #motivation #yourreignyourrules #energy #energydrink

A post shared by Reign Body Fuel (@reignbodyfuel) on Nov 4, 2019 at 12:59pm PST

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Life gives you lemons, Reign gives you Lemon HDZ. 300mg natural caffeine, 0 calories, 0 sugar, 0 artificial flavors and colors. #reignbodyfuel #lemonhdz

A post shared by Reign Body Fuel (@reignbodyfuel) on May 3, 2019 at 12:05pm PDT

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Just like a good workout: sour and sweet at the same time. Try REIGN Sour Apple. No artificial flavors, colors or sugar. #YourReignYourRules #ReignBodyFuel #SourApple

A post shared by Reign Body Fuel (@reignbodyfuel) on May 16, 2019 at 3:28pm PDT

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Dazzle your workout with some Razzle Berry. Made with 300mg of caffeine, 0 sugar, 0 calories, 0 artificial colors and flavors. #ZeroSugar #Razzleberry #Fitness #ReignBodyFuel

A post shared by Reign Body Fuel (@reignbodyfuel) on Apr 12, 2019 at 1:08pm PDT

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Fuel your #WorkoutWednesday with 300mg of natural caffeine and a splash of watermelon. Introducing Melon Mania. #reignbodyfuel #melonmania #gym #gymlife #melon #SummerIsComing

A post shared by Reign Body Fuel (@reignbodyfuel) on Apr 24, 2019 at 1:10pm PDT

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For the bold and the bubbly. Free of calories, sugar, and artificial flavors. Introducing Peach Fizz. #yourreignyourrules #ZeroSugar #Peach #ReignBodyFuel #PeachFizz

A post shared by Reign Body Fuel (@reignbodyfuel) on Apr 5, 2019 at 12:49pm PDT

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Zero sugar never tasted so sweet. Introducing Carnival Candy. #ZeroSugar #ZeroCalories #CarnivalCandy #ReignBodyFuel

A post shared by Reign Body Fuel (@reignbodyfuel) on Apr 3, 2019 at 5:50pm PDT

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Rule the kettlebell. #yourreignyourrules #WednesdayWorkout #kettlebell #BCAA #reignbodyfuel

A post shared by Reign Body Fuel (@reignbodyfuel) on Apr 10, 2019 at 12:26pm PDT

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Boost your workout with 6x more BCAAs than the leading competitor. #mondaymotivation #gymlife #gym #BCAA #ReignBodyFuel

A post shared by Reign Body Fuel (@reignbodyfuel) on Apr 8, 2019 at 6:29pm PDT

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Make your fall a little more tropical with all new Mang-O-Matic. Fall back into summer and #TasteTheTropics this holiday weekend.🥭🍽🏈 #reignbodyfuel #brandnew #mango #energydrink #zerosugar #endlesssummer #thanksgiving #thanksgivingworkout #yourreignyourrules

A post shared by Reign Body Fuel (@reignbodyfuel) on Nov 27, 2019 at 1:40pm PST

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Two wild new flavors have appeared! Introducing Strawberry Sublime and Mang-O-Matic. Fall back into Summer and #TasteTheTropics today! 🍓 🥭 😎 #reignbodyfuel #endlesssummer #brandnew #strawberry #lime #mango #energydrink #zerosugar #gottacatchemall #newflavors #yourreignyourrules

A post shared by Reign Body Fuel (@reignbodyfuel) on Nov 11, 2019 at 12:41pm PST

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Strawberry szn x Holiday szn. *New* Strawberry Sublime mixes explosive strawberry taste with guava and lime. Best of all, it’s available all year long. 🌷🌞🍁☃️ #reignbodyfuel #strawberry #guava #lime #tastethetropics #seasons #holidayworkout #holidayseason #endlesssummer #yourreignyourrules

A post shared by Reign Body Fuel (@reignbodyfuel) on Dec 16, 2019 at 11:55am PST