Agency: ViTRO

ECD: Oliver Duncan

ECD: Ross Bodie

AD: Matthieu Smyth

Second Copywriter: Victor Rivera

Reign decided to launch a new product: Reign Inferno. An energy performance drink that heats your body, boosts your metabolism, and burns more calories.

The following spot was a team effort in conceptual thinking.

:30 SPOT: “ON FIRE”

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